PGA Sompo has launched their first ever digital advertisement video campaign titled as “TravelJOY As Easy as 1-2-3” on January 18 to kickstart the promotion of travel insurance products and services using various digital platforms for the year 2020.
The digital advertisement featured Kakai Bautista who is a famous comedienne, singer, actress, and host in the Philippines. Different features of the TravelJOY product was highlighted including the coverage of flight delay, medical expense, hijacking, and others. PGAS took part in the pre-production up to the post-production stage of completing the digital advertisement video. The campaign was launched on different social networking sites such as Facebook, Youtube, and Instagram. A total of 169,566 views was accumulated during the first 2 weeks of the campaign. PGAS will launch more campaigns for this year to further promote new and existing products and services.